It’s tempting at first to hire huge influencers. After all, they have thousands, or even millions, of followers! But any good marketer knows not to rely on the number of followers, but on engagement and results.
If you really want to get more eyeballs on your brand, micro-influencers are the way to go. Micro-influencers have smaller followings, between 1,000 – 10,000 people. They’re usually in more niche markets with highly engaged and loyal audiences. This interview supports the fact that micro-influencers are more effective.
People want to interact with influencers who are real, genuine and relatable. Audiences don’t want to interact with cash-grabbing celebrities; they want authentic connections. Let’s take a look at 3RD PARTY PEOPLE interview with FASHION ROAN and why she thinks micro-influencers matter for your brand and how you can work with them.
3rd Party People (3PPPL) : 1 Let’s start with your current status as an influencer by giving us a day in your life.
– Fashion Roan (FR) : “My usual day activities are waking up in 6.00 o’clock streching, working out then a shower. I prepare meals for my family, check emails and pick brands for new opportunities.
Once finished I take my kids for a walk as we love nature especially in the spring season. “
2-3PPPL: What are your one year goals ?
FR: “My one year goals are putting healthy lifestyle first then investing more in social media while developing my business of digital illustrations.”
https://payhip.com/b/B2cs My business is still in the beginning stages so I know there is more learning involved. I also want to do more digital giveaways on my Instagram account. Now it’s especially nice to do something special for my followers with everything going on in the world.”
3. 3PPPL: Why achieving these goals are important to you?
FR: “It is something I wanted to do since a little girl, drawing has always been a growing passion for me.”
4. 3PPPL :What tools do you recommend for someone starting in illustration ?
FR : “There is extensive amount of editing apps, the ones I use are Tezza App, Lightroom, Inshot, Snapseed, Quickshot, PicsArt, Retouch, Unfold, Canva.”
5. 3PPPL: Tell us what you love to in your free spare time:
FR: “I love editing pictures on my phone. Testing new styles , colors for a consistent and aesthetic feed.”
6. 3PPPL: The best thing about being an influencer is?
FR: ” Having the freedom to work in my own time, and keep learning… learning always learning new social trends.”
7. 3PPPL -Which is your favorite influencer marketing campaign you worked on and why?
FR: “I have been pretty lucky in that all the brands I’ve worked with so far have been really collaborative and the processes have been extremely smooth. Fashion and skincare brands marketing campaigns are my favorite because I am so obsessed with accessories, fashion and skincare in real life.”
8. 3PPPL : What does the future of influencer marketing look like in your eyes?
FR: “I think the marketing world will be more competitive in the future because brands will need to generate sales for their bussines and micro influencer will always be a good choice for brands.”
9. 3PPPL – What advice could you give to those who want to start a career as an influencer.
FR: “Make sure you are extremely focused on who your target audience is and what type of content resonates with them—when you’re starting out it’s important to know what your niche is….you can always expand to a broader niche/group from there. Make connections with other people in your niche and try to do collaborations when/where you can.
All influencers are normal people and anyone can be an influencer. I am working very hard every day, loading so many different and experts webinary to learn more how social media algorithm works and using hashtags properly. Take a look at your hashtag strategy too….Are you using a good mix of hashtags and does the content you are posting LOOK like the other posts that are ranking for those hashtags?
I focus on active, genuine engagement over the number of followers, and I’ve found that many brands are more interested in engagement over followers as well!”
10. 3PPPL – Do Influencers Drive Sales?
FR: “From my experience, is possible that a influencer drive sales for a business but you have to work hard for that, have a good consistency to post and represent the brand.”
It has been a pleasure having Fashion Roan (Artemisa Deli Pasku ) represent TGC FASHION, as our Brand Ambassador. If you would like work with her on your next campaign you can contact her on Instagram.
If you would like to apply to be our Brand Ambassador fill out form , we will contact you in less than 48hrs with a response.