How to optimize Google My Business, what is a Marketing Agency, & how can it Help My Business?

5 tips to becoming a successful entrepreneur

Absolute understanding of Google My Business is crucial for all business.

Terms Marketing Agency should familiar with 
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In order to gain visibility brands must build a strategy to gain more traffic to the their website. We are a full service marketing agency that focuses on content marketing, link building and meta solutions for your website search engine optimization .

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Ever heard of any of these in depth, well we are going to get in depth with these keywords, The key to building traffic and a good website is building the blogs as well optimizing service pages that you want to rank on Google as well as doing the research on what keywords are right for a brand and their specific search volumes on what people are actually looking at, what customers want and what customers value most.

All this can drive traffic and and generate leads that in turn drive sales to a website.

In a nutshell, what marketing agencies do is free up your time so that you can focus on your day to day operations.

We are Claudia and Tim the CoFounders of 3rd Party People (the blog you’re reading right now) and we have been mastering growth marketing for 3+ years. We’ve both started companies on our own. We’ve both led marketing in our own tech fields, beauty & fashion, and oil & gas industry.

Become 3rd Party People and build for the future.

3rd Party people

Great agencies will help you unlock growth with any one of a million marketing tactics — SEO, Facebook Ads, Google Ads, affiliate marketing, PR, etc. To begin to understand how to be visible on the web, let’s explore some basic terms like SEO & SERPs.

SEO (Search Engine Optimization) is important for any business, but particularly for small businesses that can use local targeting to compete against large competitors on the SERP (Search Engine Results Page).

Google is making local SEO even easier with its robust Business Profiles, so a Google My Business account is essential for any business trying to maximize visibility in their local market.

But before we jump into what is Google My Business and what a marketing agency does, here’s some background of who we are and what we do:

We’ve grown 3rd Party People into a growth marketing blog in under 2 years. And in that time we’ve helped people and businesses hit their goals by creating magic with them. Helping brands get more exposure and bringing their ideas to life, is what we love to do.

Many small and midsize businesses (SMBs) look to marketing agencies to answer that question and maximize their return from their campaigns.

If you want to choose the best marketing agency partner, you need to understand what a marketing agency does and what services they provide.

In this post, we’ll answer the 3 questions, “What is Google My Business? What is a marketing agency? and what can a marketing agency do for my business? ” the absolute best tips for the right services for your brand.

Optimizing Google My Business

One of the simplest ways to gain traffic and customers is claiming and optimizing your Google My Business (GMB) listing. Google My Business (GMB), is a listing of your business’ operating information, reviews, posts, and so much more.

To that end, there are a few things you should consider before diving into how to claim your business on Google.

For example:

  • What are your customers finding when they search for your business online?
  • If they need to know your phone number, how quickly can they access it?
  • If they want to know if you have parking available, how will they find out?

You need to make sure this information is available to consumers before they even reach your website.

Although most of this information can likely be found on your website, Google My Business indexes the content you provide for consistency across Google Search and Maps (Google Local Guides can also review and edit your listings for consistency).

Example business who has claimed of google my business

When used correctly, Google My Business is a powerful tool that can increase your revenue and provide valuable insights about your customers.

I’m going to explain its importance and how you can optimize it to generate more sales.

See How My Agency Can Drive Massive Amounts of Traffic to Your Website

  • SEO – unlock massive amounts of SEO traffic. See real results.
  • Content Marketing – our team creates epic content that will get shared, get links, and attract traffic.
  • Paid Media – effective paid strategies with clear ROI.

The Number One Mistake Business Owners Make with Google My Business

Let’s face it. Google dominates search.

graph showing the segments of the google my business traffic

According to Net Marketshare, approximately 80% of all searches happen on Google.

To put things into perspective, there are 3.5 billion searches per day.

The kicker? Most people don’t get past Google’s first page of search results.

A study examined the number of click-throughs for each Google search result, and they exponentially decreased on page two.

Table showing how to claim a business on google my business

In other words, your customers are finding what they need on Google’s first page.

Although there are other ways to get your business to show up on the first page of Google, Google My Business is an incredibly valuable (and easy) tool to use that helps you:

  • Control, index, and display pertinent business information
  • Interact with potential customers and manage your online review reputation
  • Curate customer photos, videos, and other user-generated content
  • Gather insights regarding how your customers are arriving on your site

The signals sent from Google My Business even play a role in local SEO strategy.

Google my Business showing pie chart affects local SEO

56% of local retailers haven’t claimed their free Google My Business account.

  percent of businesses that have  claimed their business listing

This is surprising because a Google study found that “50% of consumers who conducted a local search on their smartphone visited a store within a day.”

There is an enormous upside for using Google My Business, and the process to claim your business only takes a few steps.

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Next, input the basic information (name, address, phone number, website) about your business.

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Then, you’ll be required to verify your account by submitting a code that is mailed to your business address. This step is necessary to unlock all Google My Business features.

Google My Business

After your company information is added, you can access your dashboard to start personalizing your listing.

But don’t stop there. You’re not done!

Most companies make this mistake. They claim their Google My Business account, add the bare minimum details, and abandon it.

They’re leaving money on the table.

You need to optimize it.

Claiming the account is just the start. There are so many ways you can use it.

Neil Patel

When leveraged correctly, Google My Business can lead to increased sales and improved customer loyalty.

How to Claim a Business on Google

Claiming your business on Google is one of the easiest ways to reach new customers–but you need to make sure you follow some best practices in order to get the most out of your listing.

1. Ensure Your Information Is Accurate, Comprehensive, and Up-to-Date

There are many different parts of your Google My Business listing, so let’s start with your core business information:

  • Name
  • Address
  • Phone Number
  • Website
  • Description
  • Category
  • Attributes

Google My Business requests your name, address and phone number (otherwise known as NAP) to begin the listing.

This information will be indexed by Google Search, Maps and Google+, providing a foundation for your local SEO.

Your information should be consistent with what is currently listed on your website.

Actually, you need to ensure the information is exactly the same.

bar graph showing common ranking issues that may come up when you claim a business on Google

Inconsistencies in the information will negatively impact your search ranking.

Using Google Maps to optimize your Google  My Business page.

When inputting your address, make sure it matches with the correct coordinates on the map and include the same zip code (5-digit vs. hyphenated 9-digit code) provided on your website.

Additionally, it’s better to have a local number as opposed to a national or call center option.

After you’ve provided NAP, you can focus on two very important pieces of your listing: your business category and your company attributes.

These areas require you to be specific in regards to what type of business you operate.

You should consider your keyword strategy when adding your business category and attributes.

Be careful, though.

I don’t recommend you stuff your listing with keywords.

Google My Business prohibits that type of behavior. In 2016, they eliminated users’ ability to edit GMB descriptions and introduced attributes to provide a more accurate listing.

example of introducing attributes in your Google My Business account.

While your category is meant to be very specific, attributes can paint a clearer picture of your business and the experience you provide.

It is beneficial to browse the complete list of 2,395 business categories to make sure you’re capturing the correct classification of your company.

Remember to be specific. Don’t put “Cosmetology” if you run a “Nail Salon.”

Example business categories for your google my business account

Attributes allow business owners to expandtheir business’ capabilities in ways that might not be apparent from the business category they have selected.

Does your restaurant have a patio or bar seating? Is it kid-friendly?

What are the amenities in your apartment complex? Tennis courts? Indoor pool?

Does your coffee shop offer free wifi? Public restrooms?

These attributes can be added to answer questions your customers will likely have and provide a better understanding of the business’ capabilities and offerings.

example attributes for your google my business account

After your basic information is complete, you can move on and personalize the visual aspect of your listing.

The first thing your customers will notice when searching for your business?

Your profile picture.

No listing is complete without a photo.

Synup study found, “Listings with photos are 2x as likely to be considered reputable and get 35% more clicks.”

Google My Business encourages you to upload a profile photo, cover photo, and video to showcase your business, each has their own purpose.

Example profile photos for your google my business account

After your basic information is complete, you can move on and personalize the visual aspect of your listing.

The first thing your customers will notice when searching for your business?

Your profile picture.

No listing is complete without a photo.

Synup study found, “Listings with photos are 2x as likely to be considered reputable and get 35% more clicks.”

"photo tagged of your business" to add to your Google My Business profile.

Not only can you upload your own high-quality content, but you can also feature user-generated content too.

Someone snapped and posted a great pic of a product you sell?

Use it as your profile picture by selecting it under the “Photos tagged of your business” option.

Encouraging your customers to add photos of their interactions with your business can lead to a plentiful gallery of user-generated content on your listing.

But they don’t have to just share their experiences in photos.

They can write about their experience too.

2. Ask for Reviews (and Respond to Them)

Reviews are the lifeblood of local search.

It’s a really simple equation:

Good reviews = sales. More good reviews = more sales.

Bad reviews can also present you with an opportunity.

bar graph showing how many people use the internet to find local businesses, emphasizing the importance of your Google My Business account/page

Almost everyone likes a second opinion. That’s why 90% of people read reviews before purchasing.

The frequency of searches for reviews is increasing too. A 2016 study found, “53% of consumers search for local businesses at least one time per month.”

That’s a 10% increase over 2015.

How do you get reviews from your customers, though?

It’s simple. You ask them!

Some sites discourage this, but Google My Business actively encourages it. You can send a link to your customers in a few easy steps.

How to claim a business on Google using google maps

Open www.google.com/maps in a new web browser.

How to claim a business on Google using google maps (step 2)

In the top left corner, search the name of your company. (This is also a great opportunity to check if your address is correct on your Google My Business dashboard.)

"menu option" (step 3) businesses on Google My Business

After selecting your business, click the menu option in the top-left corner.

share/imbed map stage of claiming a business on Google

Click “Share or Embed Map.”

Click “Copy Link.”

how to claim a business on google - "copy link"

Click and “Copy Link” Share with all your previous customers by sending the link via email or text.

bargraph showing how much more likely you are to visit a local business if the owner responds badly to negative reviews on their Google My Business account

After you start to gather reviews on your listing, you need to respond to them.

All of them.

Every last one of them.

The good. The bad. The neutral.

Take time to write a message to each reviewer using the Google My Business dashboard.

53% of people expect responses to negative reviews.

If your reviews are arriving with a perfect 5-star rating, this is your opportunity to turn a customer into a passionate supporter of your business.

example review to use in your Google My Business Account

Whether you’re a national company or a local flower shop, it is important to reach out and acknowledge the experiences your customers have with your brand.

example 2 of responding to bad reviews on their Google My Business account

If things are bad, this is your opportunity to make things right. Donatos Pizza monitored their reviews in Columbus, Ohio and leaped at the chance to enhance a customer’s experience.

Upon receiving a neutral 3-star review, the owner actively reached out to see how he could “raise that 3-star review to a 5-star review.”

Now, that’s true customer service.

3. Speak Directly to Your Customers through Google My Business Messages

What if your customers can’t find something on your listing or website?

They are going to want to contact you. But how?

You might be thinking, “Simple. My phone number is included in my Google My Business listing.”

But actually, sometimes your customers don’t want to call you.

In fact, a study found “90% of business leads would rather receive a text message than a phone call.”

That’s why mobile messaging can be a highly effective part of your marketing strategy.

It can lead to increased customer engagement and can help close the sale.

Studies show direct SMS messaging even has a higher conversion rate than mobile advertising.

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But actually, sometimes your customers don’t want to call you.

In fact, a study found “90% of business leads would rather receive a text message than a phone call.”

That’s why mobile messaging can be a highly effective part of your marketing strategy.

It can lead to increased customer engagement and can help close the sale.

Studies show direct SMS messaging even has a higher conversion rate than mobile advertising.

That’s why Google introduced its messaging feature as a solution.

Now, you can activate this feature and communicate one-on-one with your customers, answering questions, fielding comments, and increasing loyalty.

By activating the Google My Business messaging feature, you unlock the option for customers to ask you a question via SMS text straight from your GMB listing.

with the messaging feature on Google my Business, you can exchange texts sent straight from your listing

That’s why Google introduced its messaging feature as a solution.

Now, you can activate this feature and communicate one-on-one with your customers, answering questions, fielding comments, and increasing loyalty.

By activating the Google My Business messaging feature, you unlock the option for customers to ask you a question via SMS text straight from your GMB listing.

how to claim a business on google and use the messaging feature

You can turn this feature on by clicking the “Turn On Messaging” button in your Google My Business dashboard.

Chat with your customers via your Google My Business page

Next, you will be asked to input a phone number you’ll want to use to chat.

It’s important to note that this phone number will not be shared publicly since your customers will be clicking the “Message” button.

If you don’t want to use a personal number, there are a number of alternative options.

Once you add your number, you will be required to verify it with a code you receive on your phone.

Settings in your Google My Business Account

You’ll have complete control to turn this feature on and off and can update the number as needed.

Google also calculates a response time for you that will be shown on your listing. This is averaged from the length of time it takes you to respond to inquiries.

Finally, you can add a “Welcome Message.” This is what users will receive when they start a message to you.

A sample message could read, “Thank you for contacting us. We appreciate the ability to serve you and will respond to your request momentarily.”

Now that the feature is activated and ready to go, you will receive an SMS text message any time someone asks a question via the message button on your listing.

You can then directly respond in the form of a text message.

This feature fosters a closer connection between your business and customers. Your business can be perceived as more transparent, which can lead to increased credibility and sales.

But this service is only effective in sharing information with customers who actively inquire.

Google also created an option to share news and updates right on your listing for those who may be passively browsing.

Let’s take a look at how Google Posts can optimize your listing.

4. Add Posts to Share Business Updates

Now that I’ve shown you how to manage user-generated content on your Google My Business listing, let’s focus on the content you create.

This is where Google Posts come in.

Google opened its post feature it to all businesses in 2017. This feature allows you to share content about your business in a variety of ways. Some examples include:

  • Highlighting a new line of fall clothing with various product images
  • Showcasing an upcoming event you are trying to promote
  • Using a gif to relive a game-winning shot with your audience
  • Sharing a text update on a recent company advancement

The Seattle Mariners are a great example of how a brand is using Google Posts to promote highlights of their games.

google my business idea - business page for the Seattle Mariners

Google Posts allows you to add text, photos, gifs, and even call-to-action buttons including:

  • Buy
  • Sign up
  • Learn more
  • Reserve
  • Get Offer

You can begin creating posts after you have verified your Google My Business account. Once the verification is complete, your “Posts” option will appear on the left-hand menu.

After clicking “create post,” you can add text and visuals.

create posts for your Google My Business account

When creating your post, you should consider:

  • Google allows a maximum of 300 words per single post but only 60-70 characters will show up on the mobile and desktop display if you use a CTA button.
  • The entire text post will show on mobile if no CTA button is used.
  • The image you select should be a high-quality representation of your business. Google uses a 4:3 ratio, so the minimum dimension required is 400×300 pixels.
  • Speak directly to your audience. Don’t use industry jargon, but rather focus on sharing content that will move your audience to engage with the post.
  • Google provides insights (more on that in a bit) and engagement metrics for each post, but it’s also a good idea to set up UTM parameters for links as well.

After clicking “publish,” you can check out your post on your listing.

Now, it is ready and waiting for view by all those searching for your business. Make sure you review it within a week of publishing it since Google Posts disappear in a week.

example of google my business account

Google Posts disappear after seven days unless you set a shorter time frame. That’s why it’s important to be timely and hyper-specific when crafting your posts.

Consider having a strategy in place and drafting an editorial calendar designated for your Google Post content.

That way, you can better integrate posts into your marketing plan and examine their impact on your business.

5. Track Customer Paths Through Google My Business Insights

As with any marketing tactic, it’s important to measure the impact of your Google My Business listing.

Google has built-in tools to help with that.

Google My Business Insights can tell you:

  • How customers are finding your business (direct vs. discovery searches)
  • Where on Google your customers are finding your listing (Search vs. Maps)
  • The actions your customers are taking on your listing (Visiting your site, clicking on directions, browsing the photo gallery, calling you)
  • Areas that your customers are living (based on direction queries)
  • Total phone calls and time when customers are calling

Let’s start with the most important question: How your customers are finding you?

They are using two types of searches: direct and discovery.

Direct searches show that your customers know about your company and are using your business name or address to find you.

Discovery searches involve searching for the business type or category—not necessarily the business’ name. This is common for people who aren’t familiar with your company.

pie chart of how customers reach businesses using google my business

Once you figure out how they are finding your listing, you’ll want to understand what they are doing with it.

Are they visiting your website?

Requesting directions?

Calling you?

Browsing through your photos?

While it is important to set up UTM(Urchin Tracking Module) parameters for links to track them, Google My Business also provides an in-depth look at your customers’ actions in your listing.

Google My Business tracks user actions in their insights dashboard, which can help you understand what your customers find valuable in your listing.

Chart showing customer actions. Google my business tracks your data for you.

Google also enables you to benchmark your user-generated content (specifically your photo gallery) against your competitors.

You can analyze your gallery’s photo views and compare them to other businesses similar to yours.

tracking photos used in google my business

All of this information can be used to track your customers’ conversion path and provide a comprehensive understanding of your customers’ actions prior to reaching your website.

Conclusion of Google My Business

With an absolute clear understanding of exactly what Google My Business is, how it works, and how to use it, you can now see that using this free tool isn’t just a good idea for local marketing but a must. Get your Google My Business account up and running now so your Business Profile can outshine your competitors and attract more customers on the world’s most popular search engine.

There are many ways customers can find your business. Google My Business positions your important business information in front of the eyes of potential customers who are looking for your product, service, or experience.

GMB (Goggle My Business) helps with local SEO, offers a chance to engage with your customers via reviews or posts, and provides useful insights on your customers’ purchasing paths. On top of everything else, it is a free and valuable tool.

Not claiming and optimizing your Google My Business listing is like saying, “No thanks” to someone offering you a free digital sign for your restaurant right off a highway exit.

If you want help setting up your Google My Business account, or with your digital strategy in general, 3rd Party People is here for you.

How will you optimize your Google My Business listing to generate additional revenue for your business?

What Is Google My Business & Why Do I Need It?

Local Marketing

In an effort to gain more visibility on Google, many businesses create a Google business listing (known officially as a Business Profile). If you’re one such business owner, something you might not realize is that creating a Business Profile does not give you management over it, and you need those management and editing capabilities if you want your Business Profile to work for you as an effective SEO and lead generation tool.

So how do you gain management over your Google Business Profile? The answer is that, in addition to creating a free Business Profile, you must also separately create a free Google My Business account for that profile.

marketing agency

You need a separate Google My Business account to manage your Business Profile.

A Google My Business account is the only means by which you can claim ownership of your Business Profile, attain management rights to it, and unlock additional free features to increase your visibility on Google. In this post, I’m going to cover everything you need to know about Google My Business, including:

  • What Google My Business is
  • How to use Google My Business effectively
  • How to use Google My Business for SEO
  • How to create a Google My Business account

What is Google My Business?

As mentioned, Google My Business is a tool that enables you to manage and optimize your Business Profile on Google. So to explain what Google My Business is and how it works, let’s first make sure we’re clear on what a Business Profile is.

Your Business Profile is Google’s term for your Google business listing. Business Profiles appear in Google Maps and in the local results of Google Search.

what is google my business business profiles in search results web

Business Profiles on Google Search look like this:

what is google my business business profile in maps fresh n clean dry cleaning

Business Profiles on Google Maps look like this:

what is google my business business profile in maps fresh n clean dry cleaning

And Business Profiles on mobile look like this:

Creating a Business Profile is the same thing as adding a place to Google Maps—which is something that anyone (including a random stranger or an automated listing generator) can do. All that Google requires is the business name, location, and category. Once Google confirms it is not a duplicate, they will create the Business Profile for that location. The Business Profile is then open to consumers to leave reviews, add photos, ask questions, and even answer questions. The Business Profile may also get populated with information that Google pulls in from across the web.

What this means is, a Business Profile can exist on its own, apart from a Google My Business account. And whether you created your own Business Profile or not, you don’t have the ability to manage the information it displays or the reviews it collects.

That is where Google My Business comes in. By creating a Google My Business account, you can access, customize, manage, and enhance your Business Profile on Google, all still for free, which we’ll get into next.

Google My Business is not your Business Profile, but rather a tool by which you enhance your Business Profile to boost its visibility and effectiveness

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My Post 2021 09 03T094326.618

How to use Google My Business for local marketing

Engage with consumers

There are a lot of ways consumers can interact with your Business Profile, and you use your Google My Business account to engage back with them. You can respond to reviews, answer questions, enable direct messaging, and set up associated alerts. You can even use Google My Business to publish posts to your Business Profile, much like you would with Facebook and other social media platforms.

howto use google my business gmb dashboard-blurred

Google My Business dashboard is where you can respond to reviews, publish posts, and answer questions asked on your Business Profile.

Highlight your business

A Business Profile alone contains limited information about your business. But through your Google My Business account dashboard, you can provide hours, a link to your website, products and pricing, attributes, and other details that make your business unique. You will also use your Google My Business to make edits and updates as needed.

how to use Google my business provide information homesmith services llc.png

A Business Profile alone contains limited information about your business. But through your Google My Business account dashboard, you can provide hours, a link to your website, products and pricing, attributes, and other details that make your business unique. You will also use your Google My Business to make edits and updates as needed.

A complete Business Profile offers a complete snapshot of your business, including its best features, right in the SERP.

Gain insights

how to use Google My Business- insights.png

Customers are using to find your Business Profile, whether they found you on Google Maps or Google Search, a breakdown of actions taken on your listing, and how your photos are performing compared to other profiles in your category. Note also that there are ways to track clicks from a Business Profile via UTM parameters and Google Analytics.

Perform local SEO

how to use google my business three pack local rank geek squad

Just as Google has algorithms for ranking its ads and websites, it also has one for ranking Business Profiles. Through your Google My Business dashboard, you can incorporate keywords into your Business Profile and perform other optimizations to help it rank in local results, which we’re going to cover next.

Google My Business can help you optimize your Business Profile to show up in the coveted 3-Pack.

How to use Google My Business for SEO

Google Business Profiles are dynamic. Not only do they change form based on platform, but Google will also prioritize sections of your profile according to the term that was searched as well as the type of information most important to consumers in your category. Even better, Google will embolden keywords in the content of your profile that it thinks are relevant.

But there needs to be information to prioritize and keywords to embolden in your profile in the first place. Just as you (or your agency) would use a content management system like WordPress to optimize your website for search engines, Google My Business is used to optimize your profile and expand your reach. How do you use Google My Business for local SEO? Well, since optimizing for Google is essentially optimizing for searchers, it all comes down to the same three things: targeting, quality of information, and trust.

Target your information

To use Google My Business for SEO, make sure to incorporate relevant keywords into your Business Profile so you can tell Google what you’re trying to rank for. Use them in your “from the business” description, your responses to reviews, your answers to questions, and in the posts you publish. Make sure to incorporate them naturally just as you would with any other SEO strategy.

how to use Google My Business for SEO county line chiro

Business Profile so you can tell Google what you’re trying to rank for. Use them in your “from the business” description, your responses to reviews, your answers to questions, and in the posts you publish. Make sure to incorporate them naturally just as you would with any other SEO strategy.

Include keywords in your description, editable through your Google My Business dashboard.

Maintain quality of information

The completeness and accuracy of your Business Profile impacts its rank, so make sure to provide the requested information in every section of your Google My Business dashboard. Especially important here is your contact information, special hours, and attributes.

Build trust

The final approach to using Google My Business for SEO appeals to the trust component of Google’s algorithm. Keep your information updated and accurate as your business evolves. Keep a steady stream of reviews coming in and respond to them. Also, signal to Google that you are active by regularly uploading photos and publishing posts to your Business Profile through Google My Business.

how to use google my business for seo respond to reviews

Google My Business can help you optimize your Business Profile to show up in the coveted 3-Pack.

Reviews and responses appear on your Business Profile. Be sure to manage them through your Google My Business dashboard.

SEO is important for any business, but particularly for small businesses that can use local targeting to compete against large competitors on the SERP. Google is making local SEO even easier with its robust Business Profiles, so a Google My Business account is essential for any business trying to maximize visibility in their local market.

What does a marketing agency do?

Marketing agency on google

First, let’s look at the definition of “marketing agency.”

Marketing agencies, also called marketing firms or marketing companies, help clients implement and manage marketing strategies to achieve their business goals.

Here’s an overview of what a marketing agency will do for your business:

  • Identify valuable marketing strategies: Marketing agencies work with clients to pinpoint marketing strategies that will drive the best business results and maximize return on investment (ROI).
  • Implement marketing solutions: Marketing agencies execute and manage marketing campaigns for clients.
  • Evaluate marketing results: Marketing agencies monitor marketing efforts and use data to improve campaign results.

Now you have a big picture idea of the role of a marketing agency. But what’s the difference between a marketing agency and marketing firm — and which should you choose?

Types of marketing agencies and services they offer

Let’s look at the marketing services provided by three types of marketing agencies:

Full-service digital marketing agency

If you work with a full-service Internet marketing agency, you should have access to a range of services, including:

  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Social media management and social media advertising
  • Web design and development
  • Website maintenance
  • Content marketing
  • Email marketing
  • Conversion rate optimization (CRO)
  • Review management
  • And more!

If you want access to a number of marketing services, you’ll want to partner with a full-service marketing agency like 3rd Party People

Specialized marketing agency

Boutique or specialized marketing agencies may give you access to one or more of the services listed above.

For example, an SEO agency can help you manage your search engine optimization campaigns, while a web design agency focuses on designing and developing websites.

Some full-service agencies like 3rd Party People offer specialized services in areas like SEO, PPC, and more. So, keep that in mind if you’d like to invest in several specialized services.

Traditional marketing agency

Unlike digital marketing agencies, traditional marketing agencies focus on traditional marketing services like:

  • Public relations
  • Brand management
  • Print marketing
  • Broadcast marketing on television or radio

Ultimately, your needs, budget, and business goals will determine the type of marketing agency that’s best for your SMB.

TYPES OF MARKETING AGENCIES & SERVICES
TYPE OF AGENCYSERVICES
Full-service digital marketing agencySEO
PPC
Social media management
and social media advertising
Web design and development
Website maintenance
Content marketing
Email marketing
CRO
Review management
And more!
Specialized marketing agencyOne or more specialized services like SEO or web design.
Traditional marketing agencyPublic relations
Brand management
Print marketing
Broadcast marketing on television or radio
3rd Party People is a full service marketing agency

Why choose a full-service marketing agency?

Take a look at three benefits of a full-service marketing agency:

1. Full-service marketing agencies streamline your campaign management

A full-service marketing agency is a one-stop-shop for everything, from SEO to PPC, web design, social media marketing, and more.

When you work with a full-service agency like 3rd Party People , you’ll get a dedicated account manager who interfaces with various teams. This streamlines communication — and you won’t have to worry about playing phone tag or corresponding with multiple agencies.

Full-service marketing agencies allow you to streamline your marketing, so you can easily manage all your campaigns in one place.

2. Full-service marketing agencies integrate strategies for the best results

Full-service agencies are also helpful if you want to invest in multiple services.

With full-service agencies, you have access to experts in several marketing channels — and they bring their combined expertise to drive the best results for your business.

In addition, full-service agencies help you remain agile. So, if a marketing strategy isn’t driving the results you want, they can quickly pivot and channel marketing spend to the tactics that get you the best ROI.

3.  Full-service marketing agencies save you time and money by bundling services

Working with a full-service agency can also save you time and money.

Some full-service agencies allow you to bundle services or offer discounts for investing in multiple services.

At 3rd Party People, our clients have access to -powered software — so they can monitor results across campaigns, see exactly where their money is going, and adjust spend for the maximum results.

You’ll also save time by working with one team to manage numerous campaigns.

Our digital marketing campaigns

Impact the metrics that matter most.

3rd Party people

How much does a marketing agency cost?

After researching “What is a marketing agency?” many people want to know how much marketing agencies charge for their services.

Marketing agency costs vary greatly, depending on the type of agency and services you choose.

While some agencies bill a flat rate per project, others charge an hourly fee.

In general, here’s what SMBs can expect to pay for the following marketing agency services.

  • SEO: $500 – $20,000+ per month
  • PPC: 5-20% of monthly ad spend
  • Social media marketing: $250 – $10,000 per month
  • Website design: $2500 – $100k
  • Content marketing: $1000 – $20,000 per month
  • Email marketing: $300 – $2500 per month

For a more comprehensive overview of digital marketing agency costs, check out our pricing guide! Or if you’re interested in the cost of traditional marketing agency services, take a look at our cost of advertising post.

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We research and create strategies for your brand.

How can a marketing agency help my business?

1.   Marketing agencies help you identify result-driving strategies

Not sure which services and marketing channels are best for your company?

A top marketing agency will help you create an overarching marketing strategy to drive the biggest results for your business.

With a solid strategy in place, you can better evaluate the impact of your marketing — and you’ll be able to identify the channels that contribute most to your goals.

2. Marketing agencies help you manage and implement campaigns

If you lack the technical expertise needed to launch and manage campaigns, marketing agencies can help.

Working with a marketing agency gives you access to industry experts who can effectively manage your campaigns, so you can focus on managing your business.

You’ll save time, and your agency can leverage their expertise to position your SMB for long-term success.

3. Marketing agencies help you monitor results and optimize campaigns

Marketing strategies require continual monitoring and optimization to deliver the best return — and marketing agencies will keep a finger on the pulse of your campaigns.

Agencies like 3rd Party People offer custom reporting, so you can see exactly where your marketing spend goes.

If you’re not happy with the results from a specific channel, agencies can help you adjust your campaigns or channel spend into the services that contribute most to your goals.

You want to an agency that will show reports, have weekly calls and email communication. Marketing agencies help brands strategize for the future with an editorial calendar showcasing their upcoming work.

Communication as well as skill sets are important, we have work with a variety of businesses from small to medium, and all the way to corporate. Bottom line is marketing agencies free up your time with strategies and goal implementation, so you can focus on your day to day operations.

Hope this article was eye-opening for you and your brand. If you would like assistance setting any of these features, contact us today for a consultation.

Article written by Claudia Bridges, Co-Founder of 3rd Party People and Creator of TGC Fashion

Do you want to drive more traffic that will generate leads sales through your website?

Hey, I’m Claudia Bridges and I built this website and many others. I built a network of affiliates to assist with all things Marketing and Advertising. Are you determined to make your business or personal brand grow? Become 3rd party people with us, join our digital village.

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